SUNSHINE CUP X SOL

RACING. STYLE. MUSIC.

The Sunshine Cup is an annual event where horse racing meets the social side of the city.

We brought SOL into that world with a brand experience built around the colour, energy and optimism of the day — from the floral arrival and SOL styling through to the people, fashion and hospitality.

As the sun went down, the event shifted gears, with Ayra Starr headlining the live music programme and the racecourse becoming a festival stage.

FROM THE RACES TO THE STAGE

Horse racing set the scene.

Fashion brought the crowd.

SOL brought the sunshine.

And Ayra Starr took the day into the night.

A day at the races, reimagined as a festival.

A FESTIVAL FOR THE SENSES

And then the day changes.

The horses and racing give way to live music, lights, DJs and a crowd that stays long after the final race.

The Sunshine Cup moves from sporting event to music festival — with SOL carrying through the experience from afternoon into the night.

One event. Two worlds.

A DAY WORTH DRESSING UP FOR.

Racing in the afternoon. Music into the evening. A social occasion built around both.