OLD MUTUAL GAME STATION
DESIGNED TO ENGAGE. BUILT FOR PLAY.
We created a custom-built gaming pavilion for Old Mutual, bringing together racing simulators and console gaming in one distinctive space.
Wrapped in greenery, framed by illuminated details and finished in Old Mutual’s brand colours, the pavilion was designed to stand out on the festival grounds — and give people a reason to step inside.
A bold exterior gave way to a completely different atmosphere inside.
BUILT TO BE ENTERED.
Living green walls, integrated lighting and a clean architectural finish transformed the structure into a dedicated gaming environment. Old Mutual, CABS and Omari were incorporated into the design, giving the partner brands a shared presence within the space.
STEP INSIDE A WORLD WITHIN
The idea was simple: give people something to do, not just something to look at.
The design made them stop. The gaming brought people in. And the experience gave Old Mutual a presence that went beyond a logo on a banner.
A purpose-built gaming experience that brought together design, technology and play — giving Old Mutual its own destination within the event experience.