COLCOM X LEGO
BUILD AND RACE
We brought Colcom and LEGO together to create a build-and-race experience where imagination was the starting point.
Kids could build their own soap box creations from LEGO, then put them to the test on the track.
NO RULES, JUST LEGO
IMAGINATION WAS JUST THE BEGINNING
No instructions. No right answer.
Kids were given thousands of LEGO pieces and the freedom to build their own racers — choosing the pieces, shaping the design and figuring out what might make it fastest.
MAGINATION HAS NO FINISH LINE
We gave kids the freedom to build whatever they could imagine — then put their creations to the test. By letting them take the lead, Colcom and LEGO became part of the play, not just the backdrop.
