We turned a Colcom activation into a giant canvas for people to make their mark.

The Doodle Wall invited people — kids (and adults too) — to pick up a marker, get creative and bring the wall to life throughout the day.

FROM OUTLINE TO COLOUR

What started as a wall of illustrated outlines gradually came to life as guests coloured them in throughout the day. The result was a constantly changing canvas, filled with colour and personality.

THE BRAND BECAME PART OF THE PICTURE

Colcom wasn’t just placed around the activation. It became part of what people were creating — woven into a space that felt playful, open and genuinely interactive.